[TriLUG] Fw: Announcing a New Online Store for Tux T-shirts

[Kevin Otte]

----- Forwarded message from Jason Bechtel <bechtel at freeshell.org> -----

Date: Mon, 22 Aug 2005 13:01:57 +0000
From: Jason Bechtel <bechtel at freeshell.org>
To: TALUG Main List <talug at talug.org>,
	TALUG Murch List <talug-murch at talug.org>
Cc: 
Subject: TALUG: Announcing a New Online Store for Tux T-shirts
Reply-To: talug at talug.org

<-------- TALUG Info: http://www.talug.org -------->


FOR IMMEDIATE RELEASE

Contact:

Tux Delux LLC
c/o Michael McSteen
175 Second Street
Athens, Ohio 45701
support at tuxdelux.com

Announcing a New Online Store for Tux T-shirts

Still waiting to get that fabulous Tux t-shirt? Wait no more. Now you can get 
a Tux T-shirt and help out the Linux community! Introducing TuxDelux
( http://tuxdelux.com ), a new online store solely devoted to marketing and
promoting Tux the Penguin.

The brainchild of two Linux enthusiasts, Bryan Dumm and Michael McSteen,
TuxDelux is an effort to increase public awareness of Linux by shamelessly
marketing and promoting Tux the Penguin, the adopted mascot of the Linux
community.

"We don't see Tux as much as we should. We don't see it on the street, in the
stores or in any media." said Dumm.  "We want to change that."

The two originally thought of the idea for Tux Delux while attending a recent
conference. They saw a lot of logos and icons promoting individual
software programs and corporations, but nothing promoting the Linux.
"Mike and I always talk about the need for 'Place' (one of the four P's of
marketing) for Linux. The same holds true for 'Promotion'," Dumm explained.

Both Dumm and McSteen think one of the best ways to introduce the public to
Linux is by introducing them to Tux the Penguin. They hope that the more the
Linux community promotes Tux, the more the general public will be curious 
about Linux. "We want people to ask, 'hey, what's up with the penguin?' We
want to peak people's curiosity about Tux and Linux," McSteen stated.

"We think Tux is a fantastic image and that the Linux community needs to rally
around him to market and promote Linux," Dumm added.

Tuxdelux.com currently offers eight different Tux designs, including the
original. The company plans to introduce several new designs over the next
couple of months.

Visit tuxdelux.com to find out more. If you have any questions, please contact
Michael McSteen at: support at tuxdelux.com

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----- End forwarded message -----

-- 
Kevin Otte, N8VNR
nivex at nivex.net
http://www.nivex.net/

-=-

"Those who cannot remember the past are condemned to repeat it." 
-- George Santayana

"It seems no one reads Santayana anymore."
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