[TriLUG] ( OT ) Google Adsense

Jeremy Davis jeremyhwllc at gmail.com
Wed Oct 9 11:17:54 EDT 2013

The H1 and H2 tags should carry a lot of weight when it is indexed so I
recommend adding them to the page if possible with the most important
keyword phrases you are optimizing for. I don't believe the meta data is
all that important anymore for page ranking because it was abused so much.

I recommend the Adwords Keyword tool to look up ideas for phrases to
include on your page. Long tail keyword phrases in your content should make
the ads that display more relevant than broad terms.

On Oct 9, 2013 10:58 AM, "Brian McCullough" <bdmc at buadh-brath.com> wrote:

> Folks,
> This may not be the ideal place to ask this question, but I have almost
> always received useful responses to my questions here.
> I am trying to understand ( ? ) Google Adsense, in particular in
> relation to a web site that I am working on.
> The site is not "wordy," in the sense that it doesn't have big blocks of
> prose, but instead, short phrases, in general.
> However, following the research that I have been pursuing, the title
> attempts to be relevant, there is a description meta-tag, but no
> keywords meta-tag.
> There are no H1 or H2 tags anywhere on the page except on pages like
> About Us and FAQ, the pages are not layed out like that.
> I think that I have two questions, to begin with.
> Google refers to three types of Adsense "things," Links, Adsense for
> Search and Adsense for Content.
> How do I know what I am dealing with here?  I can recognize Links, but
> what are the other two?
> Secondly, the ads that I am seeing seem to have only a vague
> relationship to the page.  The page may talk about a location, for
> instance Chapel Hill, but the ad is for San Francisco.  Any suggestions?
> Thank you,
> Brian
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